Is There an Ideal Time of Day to Read News? A Site Called Twelve Thirty Six has One Idea

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When is the best time to send out an email newsletter? Morning and evening are certainly popular choices: Quartz goes for wakeup time (wherever you are in the world), while Vox chooses 8 p.m.. At Nieman Lab, as you surely already know, we send out our weekday newsletter at 3 p.m Eastern.


Twelve Thirty Six, “Toronto’s new lunchtime tabloid,” has decided on — you guessed it — 12:36 p.m.

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