‘It Is a Sticking Plaster’: Ads.txt Is Not Stamping Out Fraud
Jessica Davies | DigidayFebruary 12, 2019
Policing ads.txt files is an ongoing battle for publishers.
Ads.txt was a tool launched with much fanfare in 2017 to help combat a persistent form of ad fraud: the unauthorized selling of publisher ad inventory and domain spoofing. But last week, a major flaw was highlighted…