“It’s Like Seeing Your Grandpa in a Nightclub”: The New York Times’ Challenge in Building a Digital Brand

Max Pfennighaus is executive creative director of brand and marketing at The New York Times; he was previously in a similar role at NPR. In those roles, he’s helped steward two of the preeminent brands in journalism, each of which has had its struggles moving from its traditional medium (print, radio) to digital.

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