It’s the Empathy, Stupid: How to Begin Fixing Online Advertising

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It’s hard not to agree that online advertising is broken. People are fed up with ads that get in their way, slow down load times, and seem designed mostly to trick them. Some are going so far as to block all the ads on their phones, now that iOS 9 has made it easy to do so.

 

I’ve been observing us?—?the media and advertising industry?—?as we debate how we got here, wring our hands over what to do, point fingers at perceived villains, and speculate outcomes. Most of the discourse is about data, technology, or the quality of ads. Almost none of it seems to consider the actual consumer of our products.

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