Jane Pauley Sues ‘NY Times’ Over Advertorial Interview

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By: E&P Staff

Jane Pauley, the former host of NBC’s Today show and Dateline, has filed a lawsuit against the New York Times, claiming the newspaper “duped” her into giving an interview for an article that turned out to be an advertising supplement for a drug company.

The suit, filed Tuesday in U.S. District Court, says Pauley believed she was giving an interview about mental health issues for a story in the newspaper, but her words (as well as a large photograph) run instead in a “special advertising supplement” in October 2005 promoting psychoactive drugs from Eli Lilly and other pharmaceutical companies.

Catherine Mathis, a spokesperson for the Times, said that the paper does not believes Pauley’s case has merit. “Ms. Pauley’s assistant was told that the article for which Ms. Pauley was to be interviewed would appear in a special advertising supplement and Ms. Pauley agreed to participate,” said Mathis.

Pauley, who admitted publically in September 2004 to having battled with bipolar disorder, is seeking unspecificed damages from the newspaper, as well as from DeWitt Publishing, which helped produce the advertising section.

A call to the New York Times seeking comment has not yet been returned.

The lawsuit has been reproduced in full on the Smoking Gun Web site

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