Janesville Gazette To Charge For Online Content

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By: Scott Angus | Janesville Gazette

When newspapers first fired up websites in the 1990s, nearly all posted their content for free, hoping to lure eyeballs and then sell those eyeballs to advertisers.

Free was the way to go, the logic went, as long as advertisers saw the value and dollars flowed.

Skeptics raised concerns about damage to newspapers, which people still had to pay to read. Why would they pay for content in print when they could get it free online?

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