?Jefferson Jimplecute? — No, That?s Not a Typo — Changes Hands in Texas

By: Mark Fitzgerald

One of the oldest newspapers in Texas — and hands down the weekly with the most unusual name — announced Wednesday that it’s been sold.

The Jefferson Jimplecute in northeast Texas was sold by Vie and Connie Parker to Strube-Palmer LLC. Vie Parker will stay on as publisher and Connie Parker as ad director on an interim basis.

Strube-Palmer is owned principally by Robert Palmer and Ray Strube. Palmer also is principal owner of two Texas papers, the Mount Pleasant Daily Tribune and Clarksville Times, and the Little River News in Ashdown, Ark.

According to Dallas-based Rickenbacher Media, which represented the Parkers in the transaction, the unique name was adopted as its editor was preparing the very first edition. He dropped several pieces of type on the floor, and  when he put them back in the composing stick they spelled out the nonsense word “jimplecute.”

The Parkers had owned The Jimp, as it is known locally, since 2000.

Terms of the transaction were not disclosed.

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