Journal Communications August Sales Drop

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Journal Communications Inc. said Wednesday its August revenue from continuing operations dropped 7.5 percent on continued weakness in its publishing and broadcasting segments.

Advertising sales for the period ended Aug. 26 fell 8.6 percent to $31.8 million from $34.8 million.

Revenue at the publishing segment, which includes daily newspaper and community newspapers and shoppers, dipped 6.9 percent to $20.4 million from $21.9 million in the prior year. Ad revenue for the division slid 9 percent to $15.2 million.

Advertising revenue at the company’s flagship Milwaukee Journal Sentinel declined 6.5 percent to $12.5 million.

Total revenue at radio and television stations in the broadcasting segment slipped 8.2 percent to $16.6 million from $18.1 million. Television group revenue sagged 13.7 percent to $9.4 million primarily on less political and issue advertising and a reduction in national ad sales.

Journal Communications publishes 44 community newspapers and shoppers in Wisconsin and Florida. The company also owns and operates 35 radio stations and 10 television stations in 12 states and one television station under a local marketing agreement.

Shares fell a penny to $10.28 in morning trading.

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