Journal Communications Reports Soft August Results

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By: E&P Staff

Journal Communications said on Thursday that total revenues decreased 3.2% to $38.2 million in August compared to the same period a year ago. Advertising revenue declined 3% to $32.1 million.

At the company’s publishing segment, total revenue was flat at $25.9 million. Advertising revenue grew 1.1% to $19.8 million. Circulation revenue dropped 6.3% to $3.5 million.

For its daily newspapers, total advertising revenue remained flat at $14.5 million. Retail advertising declined 6.8% due to tough comparisons to last year when the PGA Championship was held in Kohler, Wis. Classified advertising increased 2.6%. General advertising dropped 4.7%.

Within the classified category, help-wanted remained unchanged, real estate was up 26.9% and general was up 2.9%. Auto was down 9%.

Circulation revenue at the company’s daily newspapers slipped 7% to $3.2 million.

At the company’s community newspapers and shoppers, total ad revenue advanced 5.1% to $5.3 million. Retail advertising increased 2.2%. Classified advertising rose 26.9%. Other advertising declined 23.5%. Circulation revenue grew 6.1% to $226,000.

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