Journal Communications Inc., which publishes the Milwaukee Journal Sentinel and operates radio and television stations, said Tuesday its total May revenue fell 8.4 percent year-over-year as advertising sales declined.
For the 28-day period ended May 25, revenue for both the publishing and broadcast segments fell to $36.6 million from nearly $40 million in the year-ago period ended May 27, 2007. Ad sales slipped 9.4 percent to $31.4 million from $34.6 million.
Journal Communications said revenue at its daily newspaper, community newspapers and shoppers fell 10.4 percent to $19.4 million, as advertising sales dropped 13.2 percent to $14.2 million and circulation revenue slipped 4.8 percent to $3.9 million.
In the company’s broadcasting segment, total revenue at radio and television stations fell 5.9 percent to $17.2 million from $18.3 million. Television group revenue decreased 7.1 percent to $10.5 million, largely reflecting economic weakness in Las Vegas, Ft. Myers and Tucson and continued softness in the Milwaukee market, partially offset by a slight increase in political and issue advertising.
In the radio group, revenue slipped 4.1 percent to $6.8 million, reflecting softness in the Boise, Wichita, Springfield and Tucson radio markets and a $64,000 decrease in political and issue advertising.