By: E&P Staff
Journal Register Co. on Thursday announced a partnership with GrowthSpur to develop networks of local bloggers able to generate revenue and grow audience.
With an initial launch in the Philadelphia region, Journal Register Company and GrowthSpur will work with blogging networks to grow news coverage, audience and revenue for community bloggers.
Under the program, which will launch first in the Philadelphia area, bloggers who join a community network get sales and marketing training, with the capability to sell their own advertising or receive a share of revenue from other network members.
Journal Register CEO John Paton said the partnership was another step in the company’s digital-first strategy.
“We recognize that news is now created and consumed in remarkably different ways,” he said. “We need to partner with our audiences, our communities and others if we are to be successful.”
GrowthSpur was co-founded by Mark Potts, who blogs at Recovering Journalist. “There’s an incredible amount of great local journalism coming from independent local blogs and sites, and GrowthSpur was started to provide support for this grassroots content,” Potts, GrowthSpur’s CEO said in a statement. “We’re thrilled to be able to provide the business and advertising support for the blog networks they’re assembling. Together, we think we can create a strong new future for local journalism.”