Journal-Sentinel Joins Google Ad Program

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Journal Sentinel Inc., the publisher of the Milwaukee Journal Sentinel and other publications, said Tuesday it agreed to join Google’s pilot newspaper advertising program.

Financial terms were undisclosed.

The deal will enable Google’s online advertisers to buy surplus print ad inventory in the Milwaukee Journal Sentinel, the company said.

The pilot program was launched in November with more than 50 newspapers. Newspapers have approval rights and can choose to accept ads and set prices.

Journal Sentinel is owned by media and communications company Journal Communications Inc.

Shares fell 17 cents to close at $13.30 on the New York Stock Exchange.

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