Kansas Newspaper Launches Web Site for Female Baby Boomers

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By: E&P Staff

The Lawrence (Kan.) Journal-World has launched a new Web site BoomerGirl.com, targeting women in the Baby Boom generation demographic. The site offers news, travel stories, health tips, financial advice, and other information relevant to women between the ages of 40 and 60.

“Women in this age bracket are busy. They don’t have a lot of time to sit and surf the Internet,” BoomerGirl director, Cathy Hamilton said in a statement. “Our goal is to make BoomerGirl.com the one-stop shop for the relevant content our readers really want and need.”

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