By: Rob O’Regan | EMediaVitals.com
The Kapost platform helps online teams manage the full editorial production process, from story concepts and assignments to post-production performance tracking and payments to freelancers. The service, according to co-founder and CEO Toby Murdock, reflects the realities of the new model for digital publishing, in which smaller editorial staffs must manage a broader group of internal and external contributors across multiple locations, while collectively producing much higher volumes of content to feed the Web’s 24/7 news cycle.
“Edit teams are getting crushed, sinking under spreadsheets and emails,” Murdock said in a phone interview. “They spend more time managing logistics than thinking strategically about their content.”