Kapost Integrates, Automates Editorial Workflow

By: Rob O’Regan | EMediaVitals.com

A Colorado-based startup called Kapost has an intriguing proposition for media sites, in the form of a new platform that integrates key editorial workflows into existing content management systems.

The Kapost platform helps online teams manage the full editorial production process, from story concepts and assignments to post-production performance tracking and payments to freelancers. The service, according to co-founder and CEO Toby Murdock, reflects the realities of the new model for digital publishing, in which smaller editorial staffs must manage a broader group of internal and external contributors across multiple locations, while collectively producing much higher volumes of content to feed the Web’s 24/7 news cycle.

“Edit teams are getting crushed, sinking under spreadsheets and emails,” Murdock said in a phone interview. “They spend more time managing logistics than thinking strategically about their content.”

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