Keenspot Offering a Page of Comics

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By: Dave Astor

Keenspot Entertainment, which offers more than 50 online comics on its Web site, has launched the Keenspot Comics Page for newspapers.

A charter client is the Turlock (Calif.) Journal.

Keenspot Co-CEO Chris Crosby said the free, advertising-supported page is a response to “the budget cutbacks strangling newspapers as of late and the fact that many have had to cut syndicated comics from their offerings due to the cost.” He added that papers can run the page even if they haven’t had to drop comics.

The page includes 16 “family-friendly” comics — many of which appeal to a younger audience than the average syndicated strip. Five of the 16 are new features and 11 are existing comics from the Keenspot site. A number of the company’s other online comics were deemed too mature or not the right size for newspapers.

Keenspot controls the ad space on the top of the page, and clients can run local ads on the bottom.

The four-year-old Keenspot (see E&P, Feb. 26, 2001) is on the Web at www.keenspot.com.

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