Keep Calm and Write a Headline Worth Reading

By: Michael Driscoll | CJR

Facebook announced recently that it would be cracking down on teaser headlines crafted to lure readers into clicking on weak content, and it was a gratifying win for the newspaper traditionalists. The art of writing a headline—fitting an accurate, compelling, occasionally clever description of a story into a tight space—has been on the decline since the rise of Twitter and Facebook.

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