Keeping Journalism Nonprofits Vital

By: Kira Goldenberg | CJR.org

While it didn’t find one magic solution, a new study did show that nonprofit media are most likely to remain strong if they use certain strategies: things like seeking funding from diverse sources, engaging in in-person networking, and training board leaders to fundraise better.

The study, stemming from a seven-year experiment by the Challenge Fund for Journalism, involved donating $3.6 million in matching grants and coaching services to 53 nonprofit media companies—including CJR—to see if the diverse group would discover new revenue streams

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