Kentucky Group Upgrades All its Vision Data Systems

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By: E&P Staff

Kentucky New Era Inc., Hopkinsville, has begun the upgrading its hardware and software in order to take advantage of the newest technology and additions available from Vision Data, Rensselaer, N.Y., which has supplied the publisher for 25 years.

The publisher of the Kentucky New Era, Princeton Times Leader, Ft. Campbell Courier, The Eagle Post and other print and online publications, bought a complete system upgrade, moving to a graphical SQL relational database version of its Vision Data display-ad billing/accounts-receivable and accounts-payable/general-ledger systems, as well as a major upgrade of its circulation system.

The upgrade to Vision Total Advertising gives Kentucky New Era a more powerful and robust combined display- and classified-advertising system, according to Vision Data. Add-ons include Vision E-Tear module for electronic tearsheets, Vision classified pagination, Vision retail ad layout, VisionWeb Home order entry and VisionWeb commercial account management.

With VisionWeb Home order entry, customers can place classified ads for Web or print at any hour, any day. The system encourages multiple photos, video and mapping for on-line publications. VisionWeb commercial account management enables commercial customers to pay bills online, renew classified ads and access contract balance information, saving more time for ad departments.

Their Vision circulation upgrade will include VisionWeb subscription management, for readers to manage their subscriptions online. Kentucky New Era also will add Vision EFT, a module to manage EZ Pay subscriptions. Taking advantage of the Vision ICSS Module (integrated customer service system) gives the call center simultaneous single-screen access to a customer’s advertising and subscription accounts, helping staff promote cross-sells.

Calling Vision Data systems “bulletproof,” Kentucky New Era President and General Manager Chuck Henderson said his company has “never been down a day in operations” using the software.

In a statement, Vision Data President Thomas Dempsey said customer service has resulted in “unparalleled loyalty, particularly among family-owned companies like the Kentucky New Era.”

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