Kibboko Expands Scout’s Personalized Reading Suggestions

By: E&P Staff

Toronto-based Kibboko Inc. has introduced its Scout, a new release of its content-personalization system for publishers, which features a new interface and goes beyond articles to suggest books and e-books using Kibboko’s patent-pending Bamboo technology.

Though designed for “the intense demands of massive news and content sites,” set-up takes only an hour and increases the number of articles shown to publishers’ local readers, according to the company.

“Scout delivers a more dynamic experience than its predecessor, plus Scout comes with all of Kibboko’s deep personalization intelligence on our hosted back-end,” Kibboko Chief Technology Officer Julian Paas said announcing the new release. On the client-side, the application “is now implemented in Flash, while our infrastructure runs in the cloud,” Paas added.

Personalized suggestions encourage readers to visit more articles and go deeper into publisher sites. Kibboko said it has nine patents pending on Scout’s e-commerce/shopping system, personalization technologies and user interface.

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