Knight Foundation Adding Journalism Online Pay System to Non-Profit News Sites

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By: E&P Staff

In an arrangement with Journalism Online, the John S. and James L. Knight Foundation will provide ten non-profit journalism sites with the Press + e-commerce platform.

Knight said the first ten sites that are journalism grantees of the foundation and install Press + will get a one-year waiver of the revenue share Journalism Online gets from affiliates for its platform and payment and advisory services.

Press + can be used to collect revenue and solicit donations. The goal, Knight told its grantees, is “to encourage you to seek permanent sources of financial support.”
Journalism Online was formed last year by Steven Brill, Gordon Crovitz and Leo Hindery.

The New Haven Independent a hyper-local professional journalism site covering the Connecticut city, has adopted Press + already, an announcement said.
“The Press+ solution offers an easy way for us to ask for donations or to charge for content,” Independent founder Paul Bass said. ”For example, we could attach a meter to our education coverage and ask readers who read more than five or ten of those stories a month to pay a few dollars to become members of an Education Coverage Group. Or we could simply ask for donations at different levels. We’ll no doubt experiment with a mix of all Press+ has to offer us as we integrate their platform.”  

Brill said Press+ allows targeted, proactive solicitation that is more compelling than simply including a donation button on the site.

“As we continue launching Press+ at the websites of for-profit newspapers, magazines and websites and build a critical mass of Press+ users,” Brill added, “the nonprofit affiliates will receive further benefits by installing our system – because our accountholders will be able to support their favorite nonprofit journalism sites with one simple click to their existing online Press+ accounts. And donors to the nonprofit sites will similarly be able to support the work of the for-profits by buying their subscriptions with the same one click.”


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