Knight Foundation Bets Mobile Sensor Startup, Behav.io, Is The Future of Journalism

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By: Gregory Ferenstein | TechCrunch.com

“Our social networks are not Facebook,” says Nadav Aharony, an Android project manager and one of the six winners of the Knight Foundation’s $1.3 million in grants for media innovation. Instead of intentional online connections, his startup, Behavio, looks at how peoples’ location, network of phone contacts, physical proximity, and movement throughout the day can help us predict range of behaviors — anything from fitness to app downloads to mass protests.

The entire big-data mobile smorgasbord is based on an open source project he helped built at the MIT Media Lab, Funf, a public database of android-friendly software for turning cell phone toting-humans into willing lab rats of social experimentation.

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