Knight Foundation Hosts Site Offering Help Writing News Releases

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By: E&P Staff

A new Web site is offering nonprofit organizations help with improving news releases. Created by the John S. and James L. Knight Foundation, www.newsreleaseworkshop.org provides a step-by-step guide to conceiving, writing, and polishing a clear and useful press release.

?It?s important that nonprofits explain the good work they do in plain and effective language,? said Marc Fest, the Knight Foundation’s vice president for communications. ?In an era of increasing demand for transparency in the nonprofit sector, this site will help organizations tell their stories effectively.”

The workshop analyzes model news releases, comparing well and poorly written headlines. The Web site also gives nonprofits tips on selecting effective quotes.

“Things to avoid” advises writers against using jargon and suggests finding other ways to explain complicated issues. Additionally, a checklist helps writers refine their drafts. The workshop encourages using Flesch Scores, a computerized tool that improves a press release’s readability.

The Knight News Release Workshop also allows users to leave online comments with their own ideas and suggestions.

Check it out, here.

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