Knight Ridder Announces October Ad Gains

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By: E&P Staff

Knight Ridder reported today that total advertising revenue for the month of October was up 3.2% when compared to the same period a year ago. Retail advertising for the month rose slightly, by 1.1%. National increased 5.3%, and classified was up 4.6%. Circulation revenues decreased 2.9%.

Retail advertising increased in several markets including Contra Costa, Calif., up 11.7%; San Jose, Calif., up 7.6%; Kansas City, Mo., up 2.4%; and Fort Worth, Texas, up 1.8%.

National advertising was up 31.6% in Akron, Ohio, 14.9% in Philadelphia, 12.8% in Charlotte, N.C., 10.8% in Columbia, S.C., 9.5% in Miami, 7.9% in Fort Worth, and 2.9% in Kansas City. According to Prudential Securities’ Steven Barlow, national advertising accounts for 17% of total ad revenues at Knight Ridder.

Classified revenues made gains in several markets as well, including 22.4% in St. Paul, Minn., 8.2% in Kansas City, and 7.9% in Miami.

Full-run ROP advertising lineage was down at the Ft. Worth Star Telegram by 3.3%, The Kansas City Star by 1.3%, the Saint Paul Pioneer Press by 7.5%, and the San Jose Mercury News by 1.4%. It was up at The Miami Herald/El Nuevo Herald by 3% and Philadelphia Newspapers by 16.4%.

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