By: E&P Staff
Knight Ridder released its February numbers Monday, stating that total advertising revenue has risen 1%. For the month, national advertising and classified was up 3.4% and 1.9% respectively, while retail dipped to .5%.
As for classifieds, recruitment was up 5.4%. Nineteen of its 27 papers reaped increases in the recruitment category — including San Jose (14.7%), Fort Worth (11.8%), Lexington (28.2%), and Miami (4.3%). Real estate rose 6.4% and auto decreased 1.8%.
Knight Ridder executives expect some traction to be gained in the up coming months. “Advertising revenue in February was sequentially better than January, and March will show greater improvement still. We are encouraged by some of the numbers now coming in,” said Senior Vice President/CFO Gary Effren, in a statement. “February’s help wanted revenue was the first positive comparison since December 2000.”
That said, Effren explained the huge jump in San Jose’s help wanted numbers was due to in part to “some softness created last February by a changeover in our advertising system. We do not expect help wanted in San Jose in March to be up as steeply.”