By: Carl Sullivan
Knight Ridder Digital of San Jose, Calif., has signed a contract with Chico, Calif.-based AdExpedia Inc., which converts print display advertising for Web sites. The service will be rolled out to Knight Ridder newspapers over the next few months, said Paul Wolfe, vice president, newspaper sales, AdExpedia.
Since the fall, a number of newspapers have begun experimenting with the placement of print retail ads on their Web sites — including interactive features such as keyword searching, e-mail alerts, and store maps. Several print-to-Web vendors are competing for newspapers’ business.