Knight Ridder to Run Overture Search Ads

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(Adweek IQ) Overture has inked a one-year deal with Knight Ridder Digital in which the former company will equip the latter with its search products.

The agreement calls for Overture to be the exclusive provider of both paid placement and Web-search results to Knight Ridder Digital’s 32 Web properties, including sites for The Miami Herald and The Kansas City Star. Pasadena, Calif.-based Overture will also work with San Jose, Calif.-based Knight Ridder Digital to roll out contextual advertising programs, or advertising that embeds relevant search results on content-based pages.

Financial terms were not disclosed.

The deal comes two weeks after Sunnyvale, Calif.-based Yahoo! revealed its plans to buy Overture in a stock and cash transaction valued at $1.63 billion in July. The acquisition, which is expected to close in the fourth quarter, is meant to advance the Web portal’s objective of becoming a leading search provider.

Knight Ridder also has a nonexclusive deal with Google that will remain in effect, but Google’s AdSense contextual ads won’t run on the same pages as Overture ads, according to a report at InternetNews.com.

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