Kodak Versamark Prints Newspapers on Reunion Island

By: E&P Staff

Reunion Island, a French outpost in the Indian Ocean, for the first time will receive daily newspapers on their day of publication when Sainte-Marie-based RotOcéan begins printing local, national and international titles on the Kodak Versamark VL4200 printing system it has purchased.

Installation of the inkjet system follows RotOcéan’s investment in a Kodak Magnus platesetter, Kodak Thermal Direct plates and a Kodak Nexpress digital color press.

Before the Versamark installation, the island received newspapers by air, at least one day after publication.

“We’ll be introducing a number of other prestigious titles,” RotOcéan Director and Joint-Manager Hubert Pédurand said in a statement, adding that the publications will be “in the same or almost identical format to those printed in mainland France.”

Seeing Versamark as a cost-effective way to produce short print runs, with similar digital printing operations in New York, Dubai and Malta, Pédurand called it an “ideal way to… respond to the immediacy of electronic media.”

The Kodak machine offers variable cut dimensions and four-color printing on 45- to 160-gram paper at 128 meters per minute. In addition to print quality, Pédurand cited the Versamark VL4200’s ease of use, near-absence of waste copies and fast reprint capability, as well as the importance of support from Kodak’s local partner, Papeco, because the VL4200 will be run 24/7.

RotOcéan’s Versamark VL4200 outputs to a Heidelberg folder and Hunkeler finishing lines for newspapers and books. The company also targets marketing and promotional documents, including retail catalogues with variable data.

For consistent print quality, an associated Axode 1080 system has functions to control head registration and a full-page document view at high speed. An on-board Datamatrix system allows 2D coding using identification/correction algorithms, affording a wide range of new opportunities, including transactional mail, transpromo and direct marketing applications, while ensuring front-to-back documents registration.

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