Krakoff, Head of Nielsen Business Media — ‘E&P’ Parent — Dies Suddenly

By: E&P Staff

Robert Krakoff, president and CEO of Nielsen Business Media, died unexpectedly Thursday night in his Boston apartment, according to Nielsen chairman and CEO David Calhoun.

Among the magazines Krakoff oversaw were Editor & Publisher, Billboard, Hollywood Reporter, Adweek, Mediaweek, Brandweek and Photo District News.

?He was a giant in our business and bigger than life,? said Gordon Hughes II, president-CEO of American Business Media. ?His contributions were not just for the companies he ran, but he was a leader for the industry.?

From 1996-2004, he was chairman and CEO of Advanstar Inc., the parent of Advanstar Communications, a business magazine publisher and trade show producer.

Krakoff, 72, was appointed to his Nielsen post in August. He was chairman and CEO of Blantyre Partners, a media industry consulting firm in Boston that with the Blackstone Group invests in and develops business-to-business media firms.

Before that, Krakoff spent 23 years at business-to-business media firm Reed Elsevier Plc., where he was vice chairman of Reed Elsevier USA.

Krakoff is survived by his wife, Sandra.

Hughes said Krakoff was instrumental in developing the CEBA (Creative Excellence in Business Advertising) Awards and ABM?s Business Information Network, which tracks ad spending on business media.

?He was just a very dear friend,? Hughes said.

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