Krautreporter Uses Data to Commission Articles That Grows Its Membership

Reporters in the newsroom have access to data about what articles convert users to a subscription and use this, plus qualitative data, to create stories and formats that boost subscription.

Krautreporter is an independent, advertising-free digital magazine based in Germany, founded in 2014 off the back of a crowdfunding campaign that raised €1 million from 17,000 supporters.

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