KRD Overhauls ThatsRacin.com

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By: E&P Staff

As the NASCAR season revs up, fans of the motor sport will have an expanded, interactive way to experience it: ThatsRacin.com, a Web site produced by Knight Ridder Digital and the NASCAR experts at Knight Ridder’s Charlotte (N.C.) Observer.

The site has been overhauled with the addition of fantasy games and a blog to augment its existing commentary and analysis. The blog, called Inside Line, will be written by a diverse crew — including ThatsRacing editor Bob Henry — and feature everything from rants to NASCAR-mom commentary.

“We believe fans are hungry for more and different ways to really get inside the sport they love,” ThatsRacin.com’s general manager, Dick van Halsema, said in a statement.” So we worked hard in the off-season to build a new ‘inside-line experience’ for fans who just can’t get enough of racing.”

Additional “extras” include Fantasy Racing Challenge and a media center with links to press releases and marketing communications. And an expanded version of the site’s “Garage Pass” newsletter boasts added features like more statistics.

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