‘L.A. Times’ Dividing Sunday Comics

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By: Dave Astor

The Los Angeles Times is changing the format of its Sunday comics to attract more advertising.

Starting this weekend (Feb. 1), the Times will run Sunday comics in two four-page sections rather than one eight-page section. Among the benefits of a second section: An extra “jacket” in which preprinted ads can be inserted.

Assistant Editor, Features Sherry Stern told E&P that the format change also enables the Times to have two cover pages rather than one to spotlight comics. And the paper is using the change as an opportunity to group together similar comics — including those aimed at families, younger readers, and people interested in social commentary.

The total number of Sunday comics will decrease from 30 to 28. One strip is being dropped to make room for a “Comics II” banner on the cover page of the second section. The other is being pulled to allow for a larger “Doonesbury,” which had been shrunk when the half-page “Opus” was added. Stern said the two dropped comics — “Grand Avenue” and “Pardon My Planet” — will continue to run in the Times’ daily pages.

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