‘L.A. Times’ pumps up price

By: Joel Davis

In a reversal of one of the key initiatives of former CEO Mark Willes’ reign of error, the Los Angeles Times is doubling its daily newsstand price to 50 cents beginning March 5.
Times’ Publisher and President John Puerner said the decision was prompted by a “response to higher newsprint costs and general inflation, and reflects the high quality of the Times’ journalism.”
Along with The Washington Post, the San Francisco Chronicle, and The San Francisco Examiner, the L.A. Times was one of the last major metropolitan dailies to charge 25 cents.
The L.A. Times raised the price to 50 cents in 1995, but reduced it in 1996 as part of a failed Willes plan to dramatically boost the paper’s circulation.
The L.A. Times upped the single-copy price to 25 cents in 1979, boosted it to 35 cents in 1991, briefly raised it to 50 cents in 1995, then lowered it to 25 cents in mid-1996.
The new price will be effective from Monday to Saturday. The Sunday paper remains $1.50. The L.A. Times has a circulation circa 1.3 million.

(Editor & Publisher Web Site: http://www.editorandpublisher.com)
(copyright: Editor & Publisher February 26, 2001)

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