‘L.A. Times’ Rolls Out Consumer Loyalty Rewards Program

By: E&P Staff

The Los Angeles Times is rolling out SCORE (SoCal Offers, Rewards & Entertainment), a free consumer loyalty program designed to enable advertisers to engage Times readers, with a sweepstakes offering $200,000 ($10,000 per week for 20 weeks) in cash prizes.

New members receive 1,500 points for registering, then earn more points by reading the Times, visiting latimes.com and other Los Angeles Times Media Group websites, watching television, taking surveys, answering trivia questions and playing games. Points can be redeemed for special offers and prizes that include digital media players, concert tickets, gift cards, courtside basketball seating or a Times test kitchen visit.

Advertisers participate in SCORE through programwide or promotion-specific sponsorships, site-wide or game-specific re-skins, giveaways, contests and display and interactive ads. The program also offers promotional opportunities in print spot advertising, inserts, targeted e-mail campaigns and social networking.

The Times said SCORE will expand to encompass Brand X, the Los Angeles Times Media Group’s “multimedia field guide for ‘what’s next’ in news, tech and culture.”

Tribune Broadcasting’s KTLA is scheduled to join later this year, further increasing SCORE’s reach across the designated market area.

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