‘L.A. Times’ Testing E-Commerce Links

By: E&P Staff

The Los Angeles Times will begin selling e-commerce links in certain stories and blog posts under a pilot program announced in a memo to staffers Tuesday.

Editor Russ Stanton said the links to sites such as Amazon or TicketNetwork “will serve as both a reader service and a revenue opportunity” for the paper.

“During the testing phase, the links will be placed by an e-commerce producer based at the Chicago Tribune, where the program has been underway for about six months,” Stanton wrote in the memo, which was first reported by Kevin Roderick at LAObserved. The e-commerce producer will review a “portfolio of agreed-upon topics” each morning and add the links.

The links will be green to distinguish them from the blue editorial links in stories, and will not be added, in this pilot program, to news stories or columns, Stanton said.

Any linked content will also include this disclaimer, he added: “Clicking on Green Links will take you to a third-party e-commerce site. These sites are not operated by the Los Angeles Times. The Times Editorial staff is not involved in any way with Green Links or with these third-party sites.”

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