‘La Opini?n’ Entertainment Section ‘La Vibra’ To Go National

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By: E&P Staff

La Vibra, the weekend entertainment section published in Thursday editions of the Los Angeles Spanish-language daily La Opini?n, will be launched as national publication this weekend distributed by its five sibling ImpreMedia newspapers, the chain announced Thursday.

With the addition of the new papers, La Vibra will have a print distribution of 530,000 in six big Hispanic markets.

La Vibra will run Thursdays in the New York City daily El Diario La Prensa, and in the Florida weeklies La Prensa Orlando, and La Prensa Tampa. Chicago?s weekly La Raza will carry the section on Fridays, and the weekly El Mensajero in San Francisco will publish La Vibra on Sundays.

La Vibra?s Web site, www.lavibra.com, will be added to the other newspapers? Internet sites.

“With its original content and dedicated entertainment editorial teams across the country, La Vibra brings exclusive entertainment stories for those who want to be-in-the-know about the hottest and latest entertainment news,” La Opini?n Publisher and CEO Monica Lozano said in a statement.

La Vibra has been published in La Opini?n every Thursday since 2000.

La Vibra is targeted to urban Latinos aged 18 to 34, and features movie and music reviews, interviews with artists, and gossip, as well as information about local entertainment news, clubs and concerts.

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