On the heels of the success of La Presse+, its free digital tablet edition, La Presse, Canada’s French-language daily of record, will mark a milestone in its history on Jan. 1, 2016. As of that date, La Presse+ will replace the print version of La Presse from Monday to Friday. The Saturday print edition will be maintained, and will continue to be distributed to subscribers and points of sale.
Since the application was launched in 2013, La Presse+ is a better-performing mass medium than the print edition of La Presse, with its 131-year history. It enjoys extremely high levels of reader engagement, with average viewing times of 40 minutes on weekdays and 60 minutes on Saturdays. La Presse+ is also renewing readership and lowering the average age of readers in the 25-to-54 age group, who make up 63 percent of its audience. These results translate into advertising rates (CPM) comparable to that of print. La Presse+ already accounts for nearly 70 percent of total ad revenues at La Presse.
“The end of La Presse’s Monday-to-Friday print editions as of Jan. 1 is a watershed moment in our transition to a sustainable digital business model,” said Guy Crevier, president and publisher. “La Presse is now well positioned as a world leader in daily tablet-based news and information, and the first major print daily in the world to make the shift to 100 percent digital on weekdays, while supporting a newsroom staff of 283 people. The weekday print edition is being replaced by the La Presse+ digital tablet edition, which is hugely successful with our readers, and offers advertisers a very high quality reader profile and outstanding reader engagement.”