LA TIMES STAFFERS UPSET ABOUT AD CAMPAIGN

By: Lucia Moses

Petition Objects To Juxtaposed Images



Some 200 editorial employees of the Los Angeles Times signed a petition late last week
protesting the paper’s new multimedia ad campaign that was set to launch yesterday. The
ads are meant to spotlight readers’ emotional connection to the Times by juxtaposing
dramatic images, such as sunbathers with a dead soldier in Kosovo and bikini-clad blonde
women with Muslim women in chadors.



The petition, written by reporter Henry Weinstein, stated that the bikini/chador ad is
offensive to both groups because it ignores the diversity of Southern California and plays
to stereotypes. ‘Is the ad supposed to mean the blondes are ‘us’ and the Muslim women are
‘them?” asks the petition.



Jim Helin, the paper’s chief marketing officer, was expected to meet with editorial employees
to hear their concerns, a spokesman for the paper said Friday.



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Lucia Moses (lmoses@editorandpublisher.com) is associate
editor for Editor & Publisher magazine.



Related story:

BLANKETING LA WITH THE TIMES (04/14/00)







(c) Copyright 2000, Editor & Publisher

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