LA TIMES TO PULL CONTROVERSIAL ADS

By: Staff Reports

Muslims, Feminists, Staff Members Angered





The Los Angeles Times said it is dropping new promotional ads that angered Muslims and feminists, as well as some 200 members of the paper’s own editorial staff.



The multimedia ad campaign juxtaposed dramatic photos in an attempt to show how the paper connects readers to world events. One ad contrasted a photo of bikini-clad women with one of Muslim women wearing chadors. Another contrasted a sunbather with a dead soldier in Kosovo.



A petition signed by roughly 200 Times news employees complained that the ads were offensive because they play to stereotypes of different groups, threatening to divide rather than unite the city’s diverse population, as many on the editorial side are seeking to do.



The Times said the ads would be replaced, citing the strong reactions.





Related story:

LA TIMES STAFFERS UPSET ABOUT AD CAMPAIGN (04/17/00)




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