Lakeway Publishers, Inc. Chooses Exponent Media Group’s Cloud Pagination to Grow Print and Online Automotive Revenue

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By: Press Release | Exponent Media Group

Orlando — Exponent Media Group, Inc., a Florida based media consulting and technology company, dedicated exclusively to the newspaper industry, announced their newest partnership with Lakeway Publishers, Inc.. All 21 newspaper properties within Lakeway Publishers, Inc. will begin utilizing CLOUD PAGINATION to support their print and online automotive initiatives. Exponent Media Group produces print automotive buyers guides and online automotive portals using it’s proprietary Cloud Pagination application to assist newspapers with growing their automotive revenues while reducing costs.  

Chris Maikisch, President of Exponent Media Group said, “We are very excited to be working Jack and Mike Fishman to support all their local efforts to provide their readers and online visitors with substantial automotive content. For years we have seen classified advertisers migrate away from newspapers to the internet. Cloud Pagination reverses the migration and aims to change the trends. Utilizing this new technology, Lakeway Publishers will be able to give their automotive advertisers the ability to feature all of their used car inventory in the core newspaper as well as online via our platform. We want our clients like Lakeway Publishers to focus on what they do best which is sell to local advertisers that is why we take care of assigning call tracking numbers and manage the ROI. Our technology and support allows our clients limitless opportunities to launch new products and form new partnerships that increase revenues and efficiencies making them formidable competitors in their local markets”.

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