‘LAT’ Spins Off New Weekly Mag

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By: E&P Staff

The Los Angeles Times is launching a weekly magazine LAetcetera, a spin-off from LA and the Los Angeles Times Magazine.

LAetcetera debuts on May 10 and will feature popular stories and entertainment-related photos and news.

“LAetcetera continues the celebration of our region’s nuances and style, with the same excellent storytelling and superb photography,” Annie Gilbar, the magazine’s editor-in-chief, said in a statement. “In essence, we’re creating ‘more’ of LA and are excited to bring our readers the timely pop culture, shopping, fashion, and home features a weekly magazine allows.”

The new magazine will be distributed three times a month with a controlled distribution to Los Angeles Times subscribers who don’t receive LA monthly.

LAetcetera is targeted to meet the needs of those clients looking for a glossy entertainment magazine environment with greater frequency.

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