Latinos Prefer English and Spanish Pubs

By: Lucia Moses

Latinos are more persistent in their use of both English and Spanish than earlier research has shown, according to a soon-to-be-released study by the National Association of Hispanic Publications, Belden Associates, and MUND Americas.

The NAHP hopes the “2002 U.S. Hispanic Consumer & Media Study” will encourage marketers to increase their use of Hispanic media. It will be sold for $750 at the NAHP?s annual convention in Dallas March 13-16 and $995 after March 31.

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