By: E&P Staff
Latvian newspaper company Mukusala, a subsidiary of the Baltic media group AS Diena, has purchased a ProLiner inserting system from mailroom equipment manufacturer Muller Martini in order to increase its commercial work and capacity. The new equipment has also enabled the paper to reduce staffing costs.
Since Mukusala opened the first color printers in the Baltic countries 12 years ago, competition has become fierce in the region, which is enjoying a robust economy.
The Proliner can be loaded either directly from the press in press-to-hopper mode or offline manually using the Streamfeeder. It can handle a variety of formats and open products, even those with a short lap, enabling Mukusala to produce a range of different products.
Designed to combine advantages of the company’s NewsLiner and SLS3000 inserters, the modular ProLiner can be modified in the future as the paper’s situation changes — for example, the installation of a new press, or an increase in the number of inserts. The company will use the ProLiner to finish some 50 titles, including the Latvian daily Diena, with main sections, preprinted material and inserts.