By: Pamela Sampson, Associated Press Writer
(AP) The French daily newspaper Le Monde will launch a new format next week to help boost circulation and brighten its look without becoming “too aristocratic nor too vulgar,” its chairman said.
Jean-Marie Colombani said Thursday he hopes to boost circulation by as many as 20,000 readers once the revamped Le Monde hits newsstands beginning Monday.
The objective is to offer readers “a more complete, more clear, more accessible Le Monde,” he said.
Changes in content will include increased coverage of European institutions and issues, with an entire page dedicated to news about the European Union. The daily also will bolster its economic and financial coverage, while placing greater emphasis on sports and science.
The newspaper last year had a daily paid circulation of about 395,000.
Le Monde, like the rest of the media industry in France, was hit last year by a significant drop in advertising revenue.
Colombani said he anticipates a further decline in advertising revenue in 2002, although this year looks promising due to presidential and parliamentary elections in France, which will take place between April and June.