Lee Enterprises July/August Same-Property Ad Revenues Up 5.4%

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By: E&P Staff

Lee Enterprises reported Thursday that its advertising revenue for July and August increased 5.4% without counting the recently acquired Pulitzer Inc. properties.

Total same-property operating revenue increased 3.8%, Lee said.

When Lee’s June acquisition of Pulitzer is included, advertising revenue increased 76.9%, and total operating revenue was up 69.4%, Lee said.

Lee reported revenues of the St. Louis Post-Dispatch and other former Pulitzer properties separately using statistical periods. For the period ended Aug. 28, it said Pulitzer, on a same-property basis, increased its advertising revenue 1.3% compared to the same period in 2004. Total revenue was up 0.7%. It said the Post-Dispatch and other St. Louis papers showed an advertising revenue decrease of 0.3% and a total revenue decline of 0.5%. The former Pulitzer Newspapers Inc. papers increased advertising revenue 5.0% and total revenue 3.5%.

At its Tucson joint operating agency, which is reported separately from the other former Pulitzer properties, advertising revenue was up 8.7% and total revenue up 6.6%.

Lee reported a combined July and August revenues to balance the number of Sundays between the years. Combined, July and August had nine Sundays in both 2004 and 2005.

For the two months on a same-property basis, Lee’s retail advertising revenue increased 4.6%. Classified advertising revenue increased 4.3%, with employment up 19.3%, automotive down 5.7%, and real estate up 11.0%. Non-daily classified declined 2.2%.

National advertising revenue, which Lee said is a small category at Lee, increased 10.5%. Niche publication revenue decreased 0.5%, while online advertising revenue increased 38.6%. Circulation revenue decreased 1.1%.

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