Lee Reports Ad Revenue Up 3.4% in April

By: E&P Staff

Lee Enterprises reported today that advertising revenue for the month of April increased 3.4% when compared to the same period last year.

Excluding the impact of acquisitions and divestitures made in the current or prior year, retail ad revenue rose 0.1%, national grew 13.6%, and classified increased 6.1%. Within the classified category, help wanted was up 17.1%, real estate was up 21.3%, and auto was down 1.9%.

Niche publication revenue decreased 7.8% due primarily to the loss of a larger publication in one market. Online ad revenue advanced 39.7%. Circulation revenue declined 1.1%.

According to the Audit Bureau of Circulations’ Fas-Fax report for the six-month period ending March 2005, Lee reported that overall daily circ dipped 1.6% and Sunday circ decreased 1.8%.

“Circulation and readership continue to be both a high priority and strength in Lee,” said Mary Junck, chairman and CEO, in a statement. “Although our newspapers have an unrivaled position in our markets and although our reach is growing through our Web sites and specialty publications, we have set our sights on resuming our streak of good circulation report cards. We are also staying fully focused on revenue and online growth, strong local news, and careful cost controls.”

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