By: Lucia Moses
When Brian Kardell, Lee Enterprises Inc.’s chief information officer, couldn’t find a circulation program he liked, he decided to create one himself. Three years later, most of Davenport, Iowa-based Lee’s 28 dailies use the resulting software, named Falcon, to drive circulation and advertising.
Lee also sold licenses for the software to community newspaper publisher Hagadone Corp. of Coeur d’Alene, Idaho.
Now, Advanced Publishing Technology Inc. in Burbank, Calif., is blending Falcon into its own publishing software, which consolidates all types of customer information into a single database.
Lee plans to install the APT software at its 28 dailies over the next couple of years, joining a growing number of industry players focusing on customer-relationship management.