Lee Enterprise’s Columbus (Neb.) Telegram has signed on with Relationals, which provides customer-relationship management software for media companies, to install its Relationals CRM system.
“It’s been a phenomenal tool,” reported Shannon Brinker, the Telegram’s advertising manager. “I wish we had put this into place 6 months or a year ago! We can track every call, every mailing, every sales visit. A year from now we will be able to go back and look at that same activity to make sure we don’t miss out on any opportunities.”
Relationals designed its services specifically for the media industry and can integrate information from other software organizers. It also allows a newspaper to monitor its sales activities and view sales progress and quarterly goals in graphical form. Relationals CRM is a hosted service and as such there?s no hardware to buy, no software to install, no networking or configuration lead times, no back up software to purchase. It can therefore boasts speedy launch times for clients, who can begin using the program with little training.