Lessons From Five Years in Mobile News Apps: #1 Don’t Have a News App

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I spent five years working on a mobile news app?—?first as an editor helping curate and package content and then as a product manager shepherding it through a complex visual and technical redesign.

 

And here’s the #1 lesson from my experience: If you are a small or medium sized publisher don’t have a news app. If you already have one, shut it down. Use your resources to make your mobile web site better. Kudos to The Atavist for making this decision.

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