I spent five years working on a mobile news app?—?first as an editor helping curate and package content and then as a product manager shepherding it through a complex visual and technical redesign.
And here’s the #1 lesson from my experience: If you are a small or medium sized publisher don’t have a news app. If you already have one, shut it down. Use your resources to make your mobile web site better. Kudos to The Atavist for making this decision.