Lessons From The New York Times’ App Graveyard: When an App Has an Expiration Date

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By: Adrienne LaFrance | Nieman Journalism Lab

The election is over. Even the inauguration is over. So it makes sense, perhaps, that The New York Times this week discontinued its Elections 2012 mobile app.

The Times launched the app some 13 months ago, on the eve of primary season, and the plan was always to give it an expiration date, Times emerging platforms editor Fiona Spruill told me.

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