Lessons on Multiplatform Publishing from the Columbia Missourian

By: Reuben Stern | Reynolds Journalism Institute

The Columbia Missourian recently pushed beyond its usual platforms with a special, in-depth report about a new high school opening in town. In addition to the typical website and newspaper publication, editors offered up a rich-media PDF version for online subscribers, an 80-page iBook edition optimized for the iPad, and a 72-page glossy printed book.

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